Canberra BMW Motorrad Makes a Splash at The Festival of Speed
On the 2nd and 3rd of March, Canberra BMW Motorrad took center stage at the Festival of Speed, captivating enthusiasts with a display of the finest in motorcycling excellence. Amidst the adrenaline-fueled atmosphere, attendees were treated to an unforgettable experience featuring the BMW M 1000 R and BMW M 1000 RR motorcycles.
Adding to the allure of the event was the presence of Superbike Champion, Glenn Allerton, who joined the occasion with his own race bike. Engaging with fans and enthusiasts alike, Glenn's participation elevated the excitement to new heights, leaving a lasting impression on all who attended.
Despite the sweltering weather, Canberra BMW Motorrad ensured the comfort of all visitors by providing complimentary water bottle refills, complete with refreshing water and electrolytes. Moreover, attendees had the opportunity to participate in a QR code scan for a chance to win a BMW motorcycle or car for a weekend getaway, adding an extra layer of excitement for fans.
With a prime display location at the main entrance, Canberra BMW Motorrad maximized visibility, allowing all 14,000 festival-goers over the two days to immerse themselves in the thrill of BMW Motorrad firsthand.
Mick Andrews, Canberra BMW Motorrad Sales Manager, expressed his delight with the event, stating, "The Festival of Speed was a rad showcase of speed and passion! Our activation received tremendous attention – there was a lot of interest in our bikes. Our display definitely resonated with attendees, reflecting the premium quality synonymous with the BMW Motorrad brand. For a debut event, the Festival of Speed certainly slayed, and promises an exciting future for both enthusiasts and brands alike."
Izi Tanewski, Canberra BMW Motorrad’s Marketing Manager, echoed similar sentiments, emphasizing the significance of connecting with fans in such a dynamic setting. "The Festival of Speed presented an exciting opportunity for us to connect with our fans and showcase our brand up close and personal. It was a great way to provide hospitality to our brand enthusiasts and was awesome to witness their genuine excitement for our bikes. Our activation not only attracted significant attention but also allowed attendees to immerse themselves in the premium world of BMW Motorrad. This event really shows the power of experiential marketing, and we look forward to continuing to engage with our fans in similar settings in the future."
The participation of Canberra BMW Motorrad at the Festival of Speed underscored the brand's commitment to innovation and performance,. As the event concluded, attendees departed with memories of a fantastic experience, eagerly anticipating what the festival will have in store next year.